Tribune Media Services (TMS) and Zip2 Corp. said they plan to introduce a new
line of interactive content optimized for Zip2’s ad-backed city guide
platform.
Based on TMS’ WebPoint content packages and TVQuest interactive television
listings, the new products will enable newspapers to integrate frequently
updated features easily into their Zip2-powered city guide sites, the
companies said. Financial arrangements were not disclosed.
WebPoint includes content modules for entertainment, lifestyle, business and
technology and classified verticals, including real estate, automotive, and
employment. TVQuest is an online source for TV viewers seeking a customizable
(zip code-based), up-to-date guide to local and national television
listings.
Zip2’s city guide platform now claims more than 160 partners (many of them are
newspaper companies) offering local city guides combining editorial from local
and national media companies with Zip2’s personalization features and digital
planner. Local merchants benefit with access to one-to-one marketing and
targeting tools and direct access to a local online audience.
“WebPoint’s regularly updated information across a wide range of general
consumer categories is an excellent complement to Zip2’s strong base of local
content,” said Walter Mahoney, TMS vice president of news and features.
“TVQuest completes the picture by enabling the consumer to find out fast
what’s on television and when it’s on for any local, national, cable,
satellite or pay-per-view channel lineup.”
