Unified communications vendors have employed features like faster bandwidth and better connectivity to help make their systems more attractive to potential enterprise buyers. But at the end of the day, a system’s success depends on user adoption and practical benefits. Telecom provider Avaya is tackling that user element with the release of Flare, an “experience” platform the company thinks offers several competitive advantages. Company executives say Avaya Flare delivers a true, “people-first” multi-session, multimodal voice, video, IM and real-time collaboration and user experience. As Enterprise VoiP Planet reports, Avaya is also rolling out a new piece of hardware, the Avaya Desktop Video Device, which provides an 11.6-inch display screen for HD video and voice collaboration. Also, Avaya will be adding Flare to its software clients for PCs and Macs as well as mobile devices.
Unified communication (UC) technologies promise the ability to bring together multiple forms of enterprise communication to enable collaboration. According to Avaya, it’s a promise that could use a little added “flare” when it comes to the endpoint user experience.
The telecom and telephony technology giant this week announced its new Flare experience platform as a way to improve the user experience with UC. The new platform includes both hardware and software and leverages the power of Avaya’s Aura, which is a UC backend platform powered by Session Initiation Protocol, or SIP .
