BellSouth said it will conduct market trials of Internet
Protocol
offer video.
Mark Feidler, Cingular’s president and COO, made the announcement Tuesday at
the carrier’s annual analyst day in New York. In his presentation, Feidler
noted that the Atlanta company is still evaluating the business opportunity
for IPTV.
Over the past year, BellSouth has been more cautious than its Baby Bell
brethren on IPTV. Verizon and SBC (which now goes by the
AT&T brand and trading symbol) have been more aggressive both
on operational and regulatory
sides.
Still, the company has been laying the groundwork for IPTV, should it decide
it makes economic sense. Feidler said that BellSouth’s fiber-to-the-curb
system — which can deliver IPTV, as well as high-speed Internet, and Voice
over IP service — now passes 1.2 million homes.
IPTV is attractive because it allows telecoms to better compete with cable
giants such as Comcast . IPTV services are expected to
include customizable channel lineups, video-on-demand, digital video
recording, interactive program guides, event notifications and content
protection features.
However, a number of hurdles must be cleared before rollouts are widespread.
At an industry conference this fall, BellSouth CTO Bill Smith said the integration of IPTV, VoIP, wireless — as well
as back office tasks of provisioning and billing — will be among the
greatest challenges in rolling out new IP-powered services.
In the interim, BellSouth continues to offer its customers video through a
partnership with satellite TV provider DirecTV. Today it announced a
partnership with a DirecTV contractor to offer bundled services to customers
in apartment and condominium complexes throughout the Southeast.