Red Hat this week announced the OpenShift Marketplace in an effort to help grow its market share in the emerging cloud platform-as-a-service (PaaS) space.
Red Hat traditionally has not resold other software vendors’ products.
Back in 2007, Red Hat did in fact first attempt to become a reseller for its partners’ technologies with the Red Hat Exchange (RHX) effort. RHX, however, was closed down by 2010 as a failed effort. Badani said there were some lessons learned from the RHX experience, but more importantly, the software world has changed dramatically since 2007.
“Ultimately, what we want to do is to make as frictionless as possible the interaction between application creators and service providers,” Badani said. “If we can do that successfully, then the platform becomes more valuable.”
In 2014, the concept of a software marketplace is widespread and well-understood, which was not the case back in 2007, according to Morgan. Red Hat has learned from the RHX experience as well as from other vendors that have deployed software marketplaces, he noted.