Online flower and gift retailer 1-800-Flowers.com acquired GreatFood.com Inc., an online retailer of
specialty and gourmet food products, for $18.5 million in cash.
“GreatFood.com fits very well with our strategy of broadening our non-floral
product offering,” said Jerry Noonan, 1-800-Flowers.com’s senior vice
president and chief marketing officer.
Founded in 1995, greatfood.com features more than 4,000 hand-selected
specialty food items from more than 100 suppliers.
“GreatFood.com brings us a strong, online ‘sub-brand’ as well as a great
selection of high-quality products, excellent online content and an
experienced management team that we believe will help us accelerate our
growth in the overall gift category,” said Noonan.
“Their leadership in the fast growing online gifting market, along with their
focus on providing an exemplary customer experience, is a perfect match,”
said Ben Nourse, president of greatfood.com.
