Aiming to turn virtual tire kickers into informed online buyers, Amazon.com
and its car information and sales site partner Greenlight.com
have produced a step-by-step guide for researching, financing and buying a
car over the Net.
The free resource is called the Bumper-to-Bumper guide, and is available here by looking under
“More to Explore.”
New car shoppers can also order a printed version by sending an e-mail
request with their
name and address to howto@greenlight.com or by calling 800/680-0402.
“We recognize that the Internet puts consumers in the driver’s seat,” said
Lisa Gevelber, director of brand marketing at Greenlight.com. “By offering
the Bumper-to-Bumper guide, we are further empowering consumers to make
informed decisions.”
And clearly the companies are hoping that an informed decision might be to
buy a car through Amazon and/or Greenlight, which, like a lot of car sales
sites, allows consumers to compare cars side-by-side, customize a car with
the desired options and obtain an upfront price.
Most car sites also provide financing services and connect consumers to a
network of local dealers for service and support after the sale.
Greenlight.com, which competes against a plethora of auto sales sites, also
provides a dedicated live account manager and support from a network of local
dealers. Greenlight.com is available in 32 markets, including Atlanta,
Boston, Chicago, Detroit, Los Angeles, New York City, San Francisco and
Washington, D.C.