A Marriage of Money Sites

Microsoft Corp. and General Electric’s NBC launched a preview version of CNBC on MSN Money, a financial site
that merges CNBC.com and MSN MoneyCentral.


The move was
first announced last April
following NBC’s decision to shut down its online play, NBCi.


Microsoft and NBC said the joint site offers new services letting consumers
pay bills, track account balances and research investments, as well as stay
abreast of market news and analysis from CNBC’s Maria Bartiromo, Joe Kernen
and Sue Herera.


Also featured are a StockScouter stock rating system, and, through a
strategic alliance with mPower, a new Retirement Planner for analyzing and
optimizing 401(k) and other registered retirement plans.


“We are raising the bar in online finance delivering the most
comprehensive, easy-to-use money management service that marries exclusive
content from CNBC with sophisticated new Microsoft tools and services,” said
Chris Jolley, director of marketing for CNBC on MSN Money at Microsoft.


The joint site will be promoted across the CNBC cable channel, which reaches
79 million homes daily, and the MSN network of Internet services, which has
more than 230 million visitors per month. Financial arrangements regarding
the alliance were not disclosed.

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