FTD.com signed a multi-year partnership deal with
American Airlines to offer both FTD.com and American
Airlines customers frequent flier miles for purchases online.
Customers will receive 10 American AAdvantage (the airline’s frequent flier
program) miles for every dollar spent on flowers and specialty gifts at
FTD.com. Financial arrangements between the companies were not disclosed.
The deal provides FTD.com with the ability to market to more than 43 million
new consumers.
FTD.com will execute e-mail and direct marketing campaigns to its existing
customer database, and will send newsletters and inserts to American’s
customer base of 43 million members. American also will promote FTD.com to
its customers through mailings and other channels as one of its preferred
marketing partners.
FTD.com is an Internet and telephone marketer of flowers and specialty gifts
that was founded by FTD, the world’s largest floral services organization.
FTD itself was founded in 1910 as “Florists’ Telegraph Delivery.”
American’s AADVANTAGE travel awards program began in 1981 with 283,000
members and now has about 43 million members nationwide.