Amazon.com
Service to deliver gifts over the Christmas weekend and even on Christmas Day
in the contiguous 48 states.
The online retailing giant said that customers can place orders through Dec.
23, and still have them delivered in time for Christmas.
The special holiday weekend delivery options mean customers will be able to
order merchandise that shows 24-hour availability until 11:59 p.m. EST on
Dec. 23 at Amazon.com and still receive their packages on Christmas Day, by
choosing a special holiday delivery shipping method at check-out.
To help communicate the overnight holiday delivery options to customers, a
co-branded television advertising campaign featuring Amazon.com and the
Postal Service began airing nationwide on Dec. 4 and will continue through
Dec. 22. The campaign will include two, 30-second television spots that will
air on network television during prime time.
Spending on the campaign was not
disclosed.
For shoppers who wait past the Dec. 23 order deadline for Christmas Day
delivery, Amazon was touting its e-mail gift certificates, which can be
scheduled for a specific delivery or sent immediately.
Amazon.com said its customers have already ordered more than 18.8 million
units worldwide since Nov. 2, including items ordered from its co-branded
site with Toysrus.com, but excluding gift certificates purchased, items
ordered from other members of the Amazon Commerce Network, and orders from
Amazon.com’s zShops, Auctions and Marketplace.