Affinia, Homestead Team Up

Shopping service provider Affinia has partnered with Homestead.com, an online resource for
building free Web sites, to deliver Affinia’s e-commerce service to millions
of Homestead Web sites.

The free service will allow any Homestead user to make money by choosing and
selling products in their own online store. Using the Storefront Element,
users can select
retail products from over 1,000 top online stores. Financial arrangements
between the companies were not disclosed.

“Our new partnership with Affinia will enable Homestead users to take full
advantage of the online shopping boom this holiday season,” said Justin
Kitch, founder and CEO of Homestead.

“Now Homestead users can select
Storefronts full of items that their friends, families and colleagues will
want to buy — then the user will earn commissions.”

“Our mission is to turn millions of small Web sites into millions of unique
retailing environments,” said Kris Hagerman, CEO and founder of Affinia.

Each instant shopping portal is unique, with products, brands, merchants, and
look-and-feel chosen by the Web site owner.

Affinia has raised over $15 million in venture funding from investors
including Sequoia Capital, Oracle Corp., Bowman Capital, Fayez Sarofim & Co.