Launches Auction Site

On the heels of Monday’s announcement that it would enter the online auction
arena, and go toe-to-toe with leader eBay,
Tuesday officially launched Auctions.

Hoping to begin immediately drawing from its large pool of customers, has already registered its 8 million customers who can
buy and sell immediately. The auction area is segmented into 800
categories, including antiques, scientific instruments, stamps, animation
art, Star Wars trading
cards, dolls, vintage clothing, and digital cameras. The giant e-tailer
said the service was designed with ease of use in mind.

To ensure safe auction practices, Amazon offers the
Auctions Guarantee, which covers purchases of up to $250 in case a buyer
doesn’t get what a seller promised. Amazon is also instituting other safety
measures such as a community rating and feedback system.

In addition, sellers will automatically be able to have their auctions
cross-merchandised across’s pages e-tailing books, CDs, and video products.

To kick off its auction initiative, Amazon is is offering first-time winning bidders a $10 gift certificate, which can be redeemed in the company’s book, music, video, and gift stores.

Also on the promotional front, is spearheading a charity auction
to support the World Wildlife Fund’s efforts
to preserve endangered animals in the Amazon River Basin. Beginning
Tuesday, users can bid on rare items, such as an Andy Warhol painting, a
book signed by Ernest Hemingway and additional items signed by celebrities
including John F. Kennedy, Elvis Presley, Ken Griffey Jr., and Greta Garbo.

“Our community of shoppers is the largest online,” said Jeff Bezos, founder
and chief executive officer.

for the first time, anyone can introduce their products to that community.
Whether you’re a professional
retailer or an individual with one item to sell, there’s no other way to
reach 8 million pre-registered,
experienced online buyers.”

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