They’ve tried site redesigns, low price guarantees, a variety of advertising
campaigns, going public and going private. Now Buy.com, the so-called
“Internet Superstore,” is trying the magazine route.
The Aliso Viejo, Calif.-based company, bought
back by its founder Scott Blum last, said it has launched the first
edition of Buy.com Magazine, which will highlight merchandise items from
among Buy.com’s one million products.
Calling it “a first in the e-tailing industry,” Buy.com said that the
magazine contains editorial features aimed at helping customers understand
the benefits of the latest technologies and offers name brands in computing,
wireless products, music, DVDs, digital cameras and PDAs.
The magazine, designed by Thinkbig Marketing Group, touts free shipping on
orders of $99 or more. Initial advertisers include Visa, Cingular Wireless,
Linksys and NEC-Mitsubishi
“I believe that Buy.com has re-defined the way e-tailers communicate with
their customers,” said Blum. “…our publication looks to educate our
readership with more than just pictures and prices … our goal is to respond
to our readers with the compelling articles they demand and continue to offer
them the best products at the lowest prices.”
Buy.com Magazine plans for four issues a year; shoppers interested in
receiving future editions may register online at the Buy.com site.