Shoppers can participate in product simulations and animated features displays for items such as phones, digital video cameras, DVD players and audio systems. The LiveProducts service emulates the design and sounds of the product and can demonstrate how to operate the various gadgets.
“Our agreement with e-SIM to offer innovative product simulations to our members, brings us one step closer to our goals of revolutionizing and simplifying our members’ online shopping experience,” said Patrick Gates, AOL’s vice president of e-commerce.
The new service is expected to make [email protected] more like a live shopping experience, according Marc Belzberg, e-SIM’s chairman and interim CEO.
LiveProducts is expected to be available on the AOL (AOL) shopping network by the fall.