AOL, eHobbies Ink Shopping Agreement

America Online, Inc. Friday agreed to grant
online hobby destination eHobbies.com placement in the [email protected]
marketplace.

Under the agreement, eHobbies will be a new tenant in the Arts, Antiques &
Hobbies department of the Art & Collectibles
Commerce Center and in the Toys department in the Kids, Toys and Babies
Commerce Center.

In addition, eHobbies will receive additional promotion in areas across
several AOL (AOL)
brands, including America Online, AOL.COM, Netscape and CompuServe, as well as other
promotional and opportunities in the holiday and special occasion gift
guides.

“We created eHobbies to provide a home for the more than 100 million avid
hobbyists across the country and also to create a new
generation of enthusiasts,” said Brad Sobel, CEO, eHobbies. “Through our
ability to reach AOL’s 19 million members, eHobbies
takes a giant leap forward in introducing Internet users around the world
to the value and importance of hobbies.”

eHobbies hosts more than 5,300 products in key categories, including model
trains; radio
controlled cars, boats, helicopters and airplanes; diecast collectibles;
models; rocketry; plus tools and supplies.

The site offers one-stop
shopping, content such as “Hobby Basics” articles
to help beginners as well as tips from hobby experts to teach avid
hobbyists more about their craft.

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