Launches B2C Network Monday launched its Network, a new business-to-consumer auction network that
includes Web sites of newspaper affiliates and merchants., a subsidiary of Classified Ventures Inc., has secured
contracts to list more than two million items to appear on the
national site and its affiliate sites beginning in the first quarter of
next year. will launch as the auction provider on the Web sites of
Classified Ventures’ more than 130 affiliated newspapers, including the
Los Angeles Times, San Jose Mercury News, Chicago
, The
Washington Post
and The New York Times. will also appear on Knight Ridder’s Real Cities network of regional
portals. will build co-branded sites for these affiliates,
enabling them to offer their existing merchant clients an e-commerce
product and to leverage their local general merchandise classified business.

“Merchants of any size will be able to maximize revenues by testing new
products, pricing and positioning to quickly move more merchandise. By year
end, we expect that through our affiliate network and each newspaper’s
long-standing merchant relationships, will have more listings
than any other auction site or network, said Tom Finke, president of is enabling merchants to host branded auctions on their own
e-commerce sites, backed by 24-hour, world-class customer service and
technical support. For merchants, offers both local auctions
on their e-commerce sites and access to a national auction marketplace at
and to millions of local points of entry through the affiliate
network, which includes some of the most frequented local market Web sites.

To beef up its advertising marketability over the radio waves,
two weeks ago partnered with Premiere Radio Networks, the network radio
business of Clear Channel Communications (CCU),
to build interest in the site.

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