barnesandnoble.com said Tuesday it signed an exclusive distribution and e-commerce agreement to sell books on NBC’s portal site, Snap!
Financial terms and length of the agreement were not disclosed.
barnesandnoble.com said it will handle all order processing, customer service and fulfillment. Snap.com will become a member of the barnesandnoble.com Affiliate Network; members of the Affiliate Network can sell books, magazines, and other related products on their sites by linking to barnesandnoble.com.
Snap.com said that every one of its search result pages will feature
a barnesandnoble.com “buy books” link that relates to the subject of the search query. Users clicking on the link will be brought to a co-branded
Snap.com/barnesandnoble.com search result page displaying books relevant to their search.
“Working with Internet leaders such as Snap.com, we further our commitment
of making our broad selection and online experience available to a wide
audience on the Web,” said Carl Rosendorf, senior vice president,
barnesandnoble.com.
“With barnesandnoble.com’s commitment to book buyers, this partnership will
further Snap.com’s goal of connecting users to exactly what they are
looking for on the Internet,” said Sam Parker, vice president, Snap.com.
“This agreement exemplifies Snap.com’s commitment to creatively drive
qualified traffic to our e-commerce partners,” Parker said.
barnesandnoble.com said it is the fifth largest e-tailer on the Internet, according to Web traffic analysts Media Metrix. The bookseller has an inventory of over 750,000 in-stock titles.
Snap is slated to merge with Xoom to form the seventh largest site on the Internet. According to Media Metrix, Snap.com has over
8.57 million unique users per month, while Xoom has 8.80 million users per month.