Be Free Expands Services, Delivers BFAST 3.0 | Internet News

Be Free Expands Services, Delivers BFAST 3.0

Written By
Beth Cox
Beth Cox
Mar 11, 1999
2 minute read

Be Free Inc., a provider of online affiliate
network technology and services, said it has added affiliate outreach programs
and management services and to its offerings and has released BFAST 3.0.

BFAST 3.0 simplifies the affiliate application process and allows merchants to
create virtual storefronts on thousands of affiliate Web sites, the company said.

Be Free’s Open Affiliate Outreach Program has helped its 30+ merchant clients
acquire more than 100,000 affiliates. With Open Outreach, Be Free said its
merchants are
adding 1,000 new affiliates daily.

Be Free recruits affiliates for its clients, free of charge, through a series
of key Internet venues and has developed direct e-mail programs to further
target potential quality
affiliates. Merchants may also subscribe to Be Free’s Custom Affiliate
Outreach
Program. This is an ` la carte program that creates specific outreach
initiatives designed to recruit affiliates with predetermined, complementary
attributes.

Through the new Affiliate Management option, Be Free will offer to manage the
entire affiliate sales channel for the client, providing answers to affiliate
inquiries, analysis of effective affiliate techniques and strategies for
proactive marketing campaigns.

Be Free Affiliate Serving Technology (BFAST) is a solution for the entire
business process of enrolling, supporting, tracking and managing affiliate
sales channels, including sophisticated decision support tools.

BFAST 3.0 introduces a “virtual storefront” through which merchants can
provide affiliates with visually engaging links or whole HTML pages. The “virtual
storefront” feature allows an affiliate to select offerings with a single
mouse
click. It also gives the merchant more control over what their offer looks
like on the affiliate site.

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