Leading online movie store BigStar
Entertainment Inc. Monday acquired an equity interest in Flirt.com, a premier online romance portal.
Financial terms of the investment were not disclosed.
Flirt.com records more than 300,000 unique visitors each month and has
100,000 active members on its e-mail list who have requested information on
products and services available both on and offline.
Adding Flirt.com’s members to BigStar’s own mailing list of over one
million unique opt-in subscribers for filmed entertainment information and
promotions will boost the reach and effectiveness of BigStar’s (BGST)
marketing strategies. BigStar will be able to apply its direct marketing
software BigStar Direct to this expanded user base, which will accelerate
its marketing strategy.
Frederic Bien, the CEO and founder of Flirt.com will join BigStar as vice
president of communities and marketing technology.
Flirt.com will operate as a separate entity to BigStar and will continue to
produce proprietary content. The completion of BigStar’s
acquisition of Flirt.com is conditional on satisfactory due diligence and
complete documentation.
“Flirt.com has all the attributes of a successful site – its content,
commerce and community offerings are targeted at a demographic that has
disposable income to spend on entertainment,” David Friedensohn, CEO of
BigStar Entertainment. “BigStar’s offerings will be most attractive to
Flirt.com’s members. In addition, BigStar is delighted to welcome Frederic
Bien, Flirt.com’s founder and CEO, on board.”
BigStar.com is exclusively dedicated to filmed entertainment products and
sells more than 40,000 titles of videos and digital video discs (DVDs).