E-commerce ratings site BizRate.com said it has added 1,200
merchant sites in the past six months and now has exclusive real-time access
to more than 60 percent of all customers making online retail transactions.
This brings the total number of companies agreeing to participate in
BizRate.com’s continuous customer-rating program to more than 2,200 online
stores.
The company reports a growth rate of better than 50 percent during
the past six months.
To maintain impartiality in its ratings, BizRate.com does not charge online
merchants for evaluations.
To participate, merchants simply allow BizRate.com
to solicit feedback from all customers who make a purchase at their site.
BizRate.com solicits feedback twice, once at the point-of-sale, and again
after the expected date of fulfillment.
Feedback covers 10 service attributes: ease of ordering, product selection,
product information, product prices, Web site navigation, on-time delivery,
product representation, level and quality of customer support, posted privacy
policies, and product shipping and handling.