Bluefly.com Receives $10M in Second-Round Financing

Fashion and home furnishings retailer Bluefly Inc. said it has completed $10
million worth of second-round financing led by affiliates of Soros Private
Equity Partners LLC.

The investor group also includes Pilot Capital Corp., a firm specializing in
private equity investments in technology companies, and an additional,
unidentified investor.

“In the month since we closed the first round of this financing, the Soros
organization has already proven to be an invaluable financial partner, and we
look forward to their continued contributions in the future,” said Ken Seiff,
chief executive officer of Bluefly.com.

Bluefly markets designer and name brand apparel and home accessories at
savings of 25 to 75 percent off retail prices.

Its MyCatalog feature is
designed to eliminate the “hit-or-miss” aspect of off-price shopping by
allowing shoppers to see only those
products and brands that are available for sale in their sizes.

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