Bluelight.com Selects Submitorder.com for Fulfillment

BlueLight.com, an independent e-commerce company formed by Kmart and Softbank
Investment Capital, signed a long-term agreement with SubmitOrder.com for e-fulfillment at
its upcoming online shopping destination, www.bluelight.com.


As part of the partnership, BlueLight.com, set for full launch this summer,
is taking an undisclosed equity stake in SubmitOrder.com.


SubmitOrder.com will manage e-fulfillment, including pick, pack and ship
distribution; customer response services; and mail-in return services for
BlueLight.com’s online shopping destination. Financial terms of the contract
were not disclosed.


“Backed by investors such as The Barksdale Group and Silver Lake Partners,
SubmitOrder.com has shown through its technology, facilities and management
team that they will be more than capable of meeting our e-commerce
fulfillment needs and those of our consumers,” said Mark H. Goldstein, chief executie officer of
BlueLight.com. “We feel so highly of SubmitOrder.com’s ability, we have taken
a financial interest in the company.”


Introduced in December 1999, BlueLight.com is continuing to build a “start to
finish” e-commerce business, leveraging the retail and Internet strengths of
its partners and investors, including Kmart, Softbank, Yahoo! Inc. and Martha
Stewart Living Omnimedia Inc.


SubmitOrder.com provides a scaleable e-fulfillment infrastructure. Services
include e-fulfillment strategic planning and integration, e-tail
distribution, customer response and e-tail business support.

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