The Box Music Network and America Online signed a
marketing
pact that offers AOL’s 14 million subscribers access to www.thebox.com, where they can preview music
videos and order them for full-length play on television.
The agreement was forged by The Box Music Network’s sister company, SonicNet,
which signed on last week as an anchor tenant on AOL.
“TheBox” is now an official keyword on AOL; financial terms were not
disclosed. At the Web site, consumers can preview music videos and then order
them for play on local cable TV systems that carry the channel. This week The
Box Music Network completed its technical rollout, resulting in this feature
now being available on all Box Music Network systems for customers across the
country.
Internet users can register online and set up a credit card account with a
minimum $25 music video package. When they order full-length music videos, the
cost is debited from their account. When an ordering pattern is established,
new music videos will be offered to them that match their tastes and order
history.
Users can also access the SonicNet site through the keyword “music” or
“SonicNet” and then access www.thebox.com by clicking on The Box Music Network
icon on the site.
Marketed under The Box Set brand, these services are available on TCI’s
Headend In The Sky (HITS). The Box Worldwide Inc. was acquired by TCI Music in
December 1997.
