Launches Business ‘Superstore’

Multi-category Internet retailer launched a new business “superstore” designed to meet the growing needs of what it called a “significant
business customer base.”

The company said the new store on a newly designed and enhanced Web site
offers more than 55,000 office products in 11 categories, including office
equipment and supplies, furniture, shipping supplies, janitorial supplies,
phone systems, books and computer hardware and software. also said it is able to offer its business customers a wireless
solution due to its recent acquisition of, an e-tailer of
wireless phones, service and accessories. said its business customers can choose between two payment options, a
revolving line of credit, or a corporate “net 30” account.

“The launch of our business superstore gives us a great opportunity to
provide a broader mix of products to our over half a million small business
customers by leveraging our virtual operating model and creating a complete
business solution,” said Greg Hawkins, CEO of

The company has chosen e-NITED Business Solutions, the e-commerce
and fulfillment services division of United Stationers, to be one of its
distribution partners to fulfill orders for the business store.

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