Clinique cosmetics is launching an interactive online
shopping component to
its Web site to market its full
skincare,
cosmetic and fragrance lines.
The e-commerce section was created in response to customer demand for online
purchasing, and to meet the needs of the growing number of women turning to
the Internet, the company said.
“Clinique.com is a valuable resource for the growing number of time-pressed
women,” said Angela Kapp, vice president of special markets and new media
for the Estee Lauder Companies Inc., and developer of clinique.com.
“It provides personalized information, an extensive selection of new and
favorite products, and convenient ordering in an easy-to-navigate site.”
The site enables online visitors to receive personalized information, as well
as product details and usage instructions, by answering a few simple
questions. The site will also make personalized product recommendations.
Earlier this year, clinique.com conducted a survey on its site, asking users
what features they would like to see on Clinique’s e-commerce site. Of the
more than 11,000 respondents, 59 percent wanted in-depth product
information, half
asked for more personalized recommendations from Clinique and 79 percent
liked a “no
questions asked” return policy–all features of clinique.com’s new shopping
area.
A running checklist, called Clinique’s Favourites, remembers all the shopper’s
favorite Clinique items and makes replenishing supplies simple. The site can
automatically pull up this list and go directly to the order form, so users
don’t have to search for the items they buy on a regular basis.
