It’s never easy for an IT company to enter a new market, particularly one that can be charitably described as fledgling. But that’s exactly what Apple did with the tablet computer sector, and in two months it has sold more than 2 million iPads.
While that’s an impressive number, a new survey has found that many consumers still aren’t sold. Many objected to the price, while others are still trying to find a compelling reason to justify the purchase. Enterprise Mobile Today takes a look at one firm’s take on the iPad and the tablet market.
A new survey by e-commerce site Retrevo finds that while Apple has gained some decent traction with the iPad, it doesn’t have the market sewn up just yet. As a result, rivals like Android-based tablets can still make their presence felt under the right conditions.
To be sure, those new vendors have to move fast, if history is any indication: Apple entered the smartphone market with the iPhone just three years ago and is already eating everybody else’s lunch. In a recent Retrevo Pulse study, more than 1,000 people were asked what phone they planned to buy this year, and more than 20 percent of the respondents said an iPhone.