Santa Monica, CA-based Cooking.com said it has secured $16 million
in second-round financing from its existing investors and a new group led by
Vanguard Venture Partners.
Cooking.com also announced a two-year, multimillion-dollar deal with America
Online to become a programming partner in the Food & Cooking Web Center on AOL.com.
Under the agreement, Cooking.com will provide recipes, information and
products on AOL.com’s Food & Cooking Web Center. Cooking.com offers 4,000
brand-name products, recipes and advice from world-renowned chefs. This
expands on Cooking.com’s prior agreement with AOL for placement in AOL’s
Shopping Channel.
Cooking.com will have also have a significant presence in the Gourmet and
Grocery and Home and Garden shopping areas of both AOL and AOL.COM.
The new funding comes from Vanguard Venture Partners, Tredegar Investments,
Forrest, Binkley and Brown, Times Mirror Company, and the Phillips Smith
Specialty Group.
Existing investors Idealab Capital Partners, Dynafund Ventures, and Moore
Capital also participated in this round.
