Computer goods retailer Cyberian Outpost Inc. established an exclusive partnership with Scandinavia Online (SOL), a pan-Nordic online
service owned by the largest Internet service providers and media companies in
Sweden, Norway and Denmark.
The agreement is the latest in a string of recent international partnerships
that includes StarMedia, a Spanish and Portuguese language online network
focused on Latin America, and the German-based Lycos-Bertelsmann that
maintains eight country-specific Web sites in Europe. Financial terms were not
disclosed.
“Sweden, Denmark and Norway represent three of the most wired countries in the world, and
providing their populations with easy access to our wide array of computer
products will enable us to reach new customers and to build our brand
internationally,” said Darryl Peck, president and CEO of Cyberian Outpost.
Under the terms of the agreement, Cyberian Outpost will be the exclusive
computer hardware, software and peripheral retailer for SOL on each of its
country-specific sites. SOL, the dominant portal in Sweden and Norway, reaches
more than 40 percent of the Internet population in those countries. SOL is jointly
owned by: Telia, the largest Nordic telecommunications company and Sweden’s
leading Internet service provider; the Danish publishing house, Det Berlingske
Officin; Schibsted, a media group in Norway; and
Telenor, a telecommunications company and ISP.
Scandinavia Online offers sites for Sweden, Norway and Denmark.
SOL will provide Cyberian Outpost with banners, buttons and text links within
several sections of each country’s SOL homepage, search engine page, games
channel and computing channel. SOL is planning to launch a Finnish Web site in
the coming months, and the agreement will extend to Finland as soon as SOL’s
Finnish site has been established.
During the course of the one-year agreement, Cyberian Outpost will receive
a guaranteed minimum number of impressions from SOL. In return, Cyberian
Outpost will pay unspecified monthly fees to Scandinavia Online.
