Dash.com Begins Beta Test of Mobile Shopping Portal

Dash.com announced the beta release of its
free, shopping service, which acts as a consumer advocate to bring shoppers
discounts and cash rebates from merchants.

Dash gives every consumer a personalized, virtual shopping assistant
(DashBar) that collects savings while the consumer surfs and shops as usual.
The beta version of the DashBar application is free for the download.

The DashBar integrates into the users’ browsers and travels with them as they
surf and shop — pooling collective buying power to provide users with
exclusive discounts, rebates and promotions, the company said. Dash keeps
track of shoppers’ savings in secure cash accounts.

“The Internet is just beginning to change the way people shop,” said Dan
Kaufman, CEO of Dash.com. “Imagine that every time you made a purchase —
whether it be a new computer or a pair of khakis — you benefited from the
collective buying power and experience of millions of other shoppers. The
future of online shopping clearly lies in leveraging the power of community to improve the individual shopping

Dash said it has established discount relationships (up to 25 percent) for
its members at over 100 online merchants

“Dash was created to serve consumers, so we let every member decide how much
information to share with merchants in exchange for better values,” said
Jason Priest, Chief Operating Officer of Dash.com.

Dash recently received $12.1 million in funding from AT&T Ventures, JP Morgan
Capital, Wasserstein Perella and others.

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