Marking yet another entrant in the online automotive wars, Deja.com Inc., which started life as a
Usenet
discussion group site and has morphed into a provider of comparison shopping
information, launched a new automotive shopping
resource.
An expansion of the company’s Precision Buying Service, the resource is
designed to help consumers decide exactly what products to buy and where to
buy them
Deja.com said its automotive channel simplifies car shopping by offering
prospective buyers access to in-depth specifications, tools to select and
compare
automobiles, consumer-generated ratings and reviews, professional reviews
from industry-leading content-providers and product-related discussion
forums.
After completing the product investigation process, shoppers can purchase
automobiles directly from preferred merchants, such as Autoweb.com and carOrder.com.
Initially launched with a focus on new automobiles, motorcycles and
accessories, the automotive shopping service will also soon include used
cars, the company said.
Automobile specs on the site are compiled by Chrome Data Corp. Automotive
experts
include contributors from Automobile Magazine, Edmunds.com and
NewCarTestDrive.com. Deja.com also includes a dynamic “Top 25” listing of
consumers’ favorite automobiles, based on ratings contributed to the site.
Using Deja.com’s real-time Product Wizard, consumers can compare automobiles
based on criteria including price, manufacturer, safety features,
transmission, fuel efficiency (MPG), engine size, number of doors and
vehicle
type (hatchback, coupe, sports car or
sedan).
Deja.com is a full-featured buyer’s portal that provides consumers with
tools and resources for determining what products to buy and where to buy
them. The company’s Usenet Discussion Service provides
easy
and fast access to approximately 35,000 Usenet discussion forums. The
company
also operates Deja Business Solutions, a licensing unit for its content and
proprietary technologies.