Cyberplex, Enhance Real Estate Transactions

[Toronto, CANADA] Cyberplex
(CX), a North American Internet professional services firm, and launched Canada’s
first real estate agent referral site to offer a cash incentive to
customers buying or selling a residential, commercial or recreational
property across Canada and the U.S. rewards customers who use an agent chosen through the site
by providing a monetary incentive once a sale or purchase transaction
has occurred.

“Our Toronto and Austin offices teamed with to solidify
their business objectives to generate maximum revenue. We wanted to
ensure both the customer and the agent benefited financially from’s unique business model,” said Peter Bier, vice president
production, Cyberplex. allows customers to calculate expenses as well as
potential incentive, read related articles and understand the concept
behind the site via online tours. In addition to the front-end
interface, Cyberplex built administrative tools that allow Cashback2
customer service representatives to create HTML newsletters for agents,
monitor and adjust user status and records, and view and edit referral
information as they engage in real-time discussions via chat software.

Qualified real estate agents who register with can
increase referral business income by accessing solid leads they
otherwise wouldn’t find. Site visitors fill out initial information and
are further qualified by customer service representatives. The selected
agents can then choose to be matched with buyers and sellers in their
area. is headquartered in San Mateo, California with client
support, marketing and technical operations in Toronto, Canada.

Cyberplex is often the firm of choice to build large and complex
Internet projects. Its approach fuses management consulting and
marketing strategies with technologies and multimedia creative to build
Internet solutions supporting sustainable business results.

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