Dell Launches Print-to-Web Sales Tool

Dell Computer Corp. this week launched E-Value, a new
online tool to provide customers with a quick and easy way to go from a Dell
print advertisement directly to the Internet for the latest price and product
information.

With E-Value, a customer finds a specific system in a Dell print advertisement
or catalog, goes to www.dell.com/evalue and enters the E-
Value code, which takes them directly
to that system. This way the entire system does not have to be “rebuilt”
online.

Dell said the program is part of its effort to improve the customer experience
and do 50
percent of its business online by the end of the year 2000.

“E-Value provides the simplicity and ease that are sought
by many consumers and small businesses. . .,” said Paul Bell, senior vice president and general manager, Dell Home and Small
Business Group. Dell says it does more than $10
million a day in sales over the Internet.