Deloitte Consulting formed a strategic
alliance with e-business software company Personify Inc. to help online businesses
increase profitability through better understanding and interaction with
customers.
Deloitte Consulting made an unspecified multimillion dollar investment in
Personify and will be a preferred integrator.
Deloitte Consulting and Personify said they will provide e-business solutions
to companies doing business on the Web through joint marketing, collaborative
selling, software deployment, customer behavior modeling, vertical markets
insights and
extensive joint solution development.
“This alliance will help our clients be more competitive in the new digital
economy, and will greatly enhance Deloitte Consulting’s leading edge
e-business practice,” said Carol Lindstrom, managing director of e-Business
Services for Deloitte Consulting.
Personify markets tracking software that reveals patterns of visitor
behavior, allowing companies to act on those patterns to become more
profitable. Deloitte Consulting is a part of Deloitte Touche Tohmatsu.