Digital River Inc.
it plans to implement a major expansion of its global B2B e-commerce system
architecture, and hired a new chief technology officer to help make it happen.
To lead the company’s system architecture strategy and development, Digital
River appointed Gary Howorka, Ph.D., as chief technology officer. Howorka is a former director
with Ernst and Young’s IBM e-business framework group.
Over the next few months, Digital River said it will offer expanded B2B
e-commerce functionality to support intra-and inter-company ordering systems;
customer relationship management (CRM) and enterprise resource planning (ERP)
system integration; and, new technology to support e-marketplaces.
The commerce system upgrades are part of Digital River’s strategy to offer a
wider range of B2B e-commerce service offerings and to help mid-to-large
sized traditional manufacturing, retail and distribution companies in
leveraging the Internet to increase sales revenue and business efficiencies.
The moves come as the company’s stock is trading near its 52-week low of
$5.50. At one time it had traded as high as $43.62. For the quarter ending
March 31, the company reported a $12 million loss on higher revenues.
“As new technologies become available and new customer demands arise,
Digital River will continue to focus on broadening the capabilities of our
global commerce system
to provide our clients with the industry’s best commerce technology
infrastructure and services,” said Joel Ronning, chief executive officer of Digital River.
Digital River provides complete, outsourced e-commerce technologies and
services including site development and hosting, order management,
integration with enterprise systems, digital product delivery and integration
with physical fulfillment partners, e-marketing and customer service.
“By embracing emerging standards such as XML/XSL and aligning with top
technology industry partners, we plan to roll-out features such as new ERP
integration points, distributed component architectures and customer-facing
technologies that allow our clients to use the Internet as a tool to support
their entire business model,” said Howorka.
Howorka also has served as chief technologhy officer for ZoneTrader.com and was executive vice
president and co-owner of a software company that developed performance
management solutions for clients. He replaces Kelly Wical, who will continue
to work with the company as an adviser.