Holiday shoppers continued to crowd the online stores as the number of
visitors from home and work to e-commerce sites increased 37 percent for the
week ending Dec. 19, versus the week ending Dec. 20 last year, according to
new figures.
Web measurement firm Media Metrix also said the number of
unique visitors also increased substantially — 33 percent– since
Thanksgiving week.
Over-all traffic decreased by 6 percent compared to the previous week (the
week ending Dec. 12, 1999), as the number of days for shipping gifts in time
for Christmas decreased.
Interestingly, the number of average daily unique visitors to both UPS.com and Fedex.com increased 57 percent and 94
percent, respectively, this week over an average of the last three weeks, as
holiday shoppers were tracking their packages online.
The Flowers/Gifts/Greetings category, up nearly 10 percent from the previous
week, continued to gain as Christmas approached.
Top e-commerce sites on average for the four weeks of the holiday shopping
season — Nov. 22 through Dec. 19 — in thousands of unique visitors per week
were:
| 1. | Amazon.com | 6,079 |
|---|---|---|
| 2. | Ebay.com | 4,177 |
| 3. | Etoys.com | 1,944 |
| 4. | Toysrus.com | 1,701 |
| 5. | Barnesandnoble.com | 1,639 |
| 6. | Buy.com | 1,562 |
| 7. | Cdnow.com | 1,497 |
| 8. | Expedia | 1,091 |
| 9. | Egreetings.com | 1,072 |
| 10. | Travelocity.com | 984 |