Online college bookstore ecampus.com has raised $40
million in new capital after the close of a second round of private
financing.
President and CEO Steve Stevens said the company has raised $90 million in
private funds since the company incorporated on April 16 of this year.
Details of the latest round were not disclosed.
“The additional capital will be used to invest in the technology,
improvements and personnel we believe are necessary for the long-term success
of our e-business,” Stevens said. “We also plan to continue an aggressive
national marketing campaign.”
ecampus.com is a virtual college bookstore that offers access to more than 3
million items including all books in print (best sellers, trade books, and
new and used textbooks), and course content in traditional, digitally
downloadable and other formats.
Other product categories include supplies,
soft goods, logoed, imprinted and emblematic merchandise, regular and branded
apparel and electronics.
Competition includes VarsityBooks.com , efollett.com and others.
