Open Market Inc. said Encyclopaedia Britannica Online has licensed Open
Market’s Internet commerce software, Transact, and its catalog software,
LiveCommerce.
“We initially selected Transact and LiveCommerce to improve the shopping and
buying experience for customers who visit our online store,” said Patricia
Ginnis, director of e-commerce for Encyclopaedia Britannica Inc. “But as we
look to the future, we’re also pleased to know that the Open Market solution
supports subscriptions, the sale of physical goods and digital products, and
micro-transactions–forms of commerce we either use today or will consider
down the road.”
“As one of the world’s great publishers, founded in 1768, Encyclopaedia
Britannica has excelled at self-reinvention. In recent years, with its move to
the Internet, Britannica has again used creative business models and processes. . .” said Gary Eichhorn, president and CEO of Open Market. “Investing in Open
Market’s flexible solution, that adapts as business requirements dictate, was
an obvious choice for Britannica.”
Encyclopaedia Britannica Online is a fully searchable and browsable
encyclopedic reference service that contains the full text of the 32-volume
Encyclopaedia Britannica as well as thousands of additional articles, special
multimedia features, Merriam-Webster’s Collegiate Dictionary (Tenth Edition),
the Britannica Book of the Year, and thousands of links to other Web sites
selected by Britannica editors.
The Britannica Bookstore features more than two dozen products available on
the Internet, in print, and on CD-ROM.