ePublicEye.com, an aggregator of
customer satisfaction data on small to mid-sized e- companies, signed a deal
with La OpiniC3n, a Spanish language newspaper serving the U.S. market, to
help Spanish-speaking consumers find reliable Internet merchants.
The partnership has launched a Spanish version of ePublicEye.com’s merchant
monitoring and rating service. The service allows subscribing merchants to be
monitored 24 hours a day for reliability and customer satisfaction.
Internet shoppers are then given access to consumer-generated reliability
ratings that measure merchant performance in key areas, including management
accessibility, safety of payment process, reliability of advertising claims,
on-time delivery, customer support, refund policy, privacy practices, and
comparative prices.
The service’s primary focus is adding confidence to the Spanish speaking
population’s purchasing decisions on the Web and stimulating the inclusion of
Spanish speaking merchants into e-commerce.
According to the Bureau of the Census’ Current Population Reports 1995-2050,
the U.S. Latino population is estimated at over 30 million and projected to
grow at 10 times the rate of other ethnic groups.
“This is a huge and vastly
under served market on the
Internet. We are committed to ensuring that the Hispanic community has access
to the best resources and information for making safer purchases online,”
said Errol Smith, co-founder of ePublicEye.com.
Under the terms of the agreement ePublicEye.com and La OpiniC3n will
co-promote the service, and share in the revenues generated from subscription
fees and enhanced services.
La OpiniC3n, founded in 1926 in Los Angeles, circulates throughout the
five-county
Southern California area and reaches over half a million readers.
To visit
the beta site click here.
