eTour.com, a Web service that automatically
connects consumers with Web sites that match their individual interests,
signed a sponsor deal with direct marketing e-commerce company XOOM.com Inc.
Plans call for eTour to develop a co-branded version of its service for
XOOM.com’s visitors and its more than 9.4 million members, allowing them to
find Web sites that are matched to their individual interests.
XOOM.com will place a link to a co-branded version of eTour on XOOM.com’s
home page and will also promote the service throughout other areas on its
site. Financial arrangements were not disclosed.
“This deal allows us to provide our members with yet another great free
service,” said Jody Sherman, vice president of business development for
XOOM.com. “eTour is known for its user-friendly, entertaining, private and
rewarding service, qualities that are also important to XOOM.com.”
eTour allows users to provide information about their hobbies and interests,
such as music, health and news, and then delivers a different Web site
matched to these interests each time the member logs onto the Web. eTour has
about 300,000 members
XOOM.com offers consumers a variety of free services such as e-mail, chat,
homepage building, etc and markets to members based on their interests. It
claims more than 9.4
million members. The company, is slated to be merged with several NBC
Internet assets and Snap.com Inc. The new company, to be called NBC Internet
(NBCi), will use Snap.com as its umbrella consumer brand, integrating
broadcast, portal and e-commerce services.
