E*TRADE Adds Online Shopping Center

Financial company E*TRADE Group Inc. is expanding its services once again by opening an online shopping center at its etrade.com Web site.


Storefronts include: Music Boulevard, ComputerShopper.com,
eGift, Electronics.net, CarFinance.com and
The Savvy Traveler.


E*TRADE users can access the online shopping center by clicking on the
“Marketplace” tab at etrade.com.


The site is looking very portal-like lately, as it recently added e-mail and merchandise retail to its investment and financial offerings to customers.


“As a leader in e-commerce, it’s important to provide our users with the
most comprehensive Internet experience available,” said Jerry Gramaglia,
senior vice president of marketing for E*TRADE. “The new online shopping
center provides shopping alternatives for some of the most frequently used
products and services.”


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