Ford and Bolt Align for Strategic Partnership

Ford and Bolt Align for Strategic Partnership

Ford Motor Co. is teaming up with teen
destination operation Bolt Inc. to develop — a soon-to-launch
co-branded destination on the Web site. will provide Ford with information on the vehicular interests
and needs of more than 3 million teens who visit daily. Financial
arrangements were not disclosed.

“Ford recognizes the need to reach the next generation of drivers and the
place to do that is online,” said Dan Pelson, president and CEO of Bolt.

“Millions of teenagers reach driving age every year, and this relationship
offers Ford the opportunity to connect with this emerging group at a critical

“This is also another element of our totally integrated E business strategy. We are
connecting with consumers through multiple touchpoints, wherever they are in
the physical or virtual world.” will provide personalized classified ads, an automotive
dictionary, teen-targeted buyer guides and a Ford-branded design studio with
a drag and drop graphical interface where new car designs can be submitted to

In addition, the site will contain an interactive driver’s education seminar
“Behind the Wheel” where users can prepare for securing their
driver’s licenses.

Throughout the course of the agreement, Ford will be able to take advantage
of multi-layered market research studies provided by the Bolt Lab, the
business intelligence division of

The agreement also calls for Ford
to provide content and services for the site, including coverage of NASCAR
races, question and answer sessions with Ford engineers, and sponsorship of
the Bolt summer road tour known as the “Power Trip.”

News Around the Web