Offers Universal E-Commerce Form Helper

Gator, a smart online companion that remembers passwords and fills in order
forms for consumers “at every site on the Web,” has been used at more than
25,000 locations in its first month of usage, said.

The software was made available for free download in mid-June.

“The initial feedback is overwhelmingly positive, customers love Gator,”
president and CEO Jeff McFadden said. He said statistics show that active
online users get help from Gator an average of twice a day.

Gator remembers consumers’ personal information such as account numbers, user
IDs, and passwords to allow one-click login at password-protected sites.
Merchants don’t have to enter any agreements with the company to ensure that
Gator is compatible
with their site and forms, and they pay no fees when customers use Gator at
their sites, the company said.

The software currently allows users to fill out more than 5,000 existing
online forms with one-click, and it provides an easy-to-use drag and drop
form-filling function for all other sites on the Web.

Gator is based on the Electronic Commerce Modeling Language (ECML), a
proposed standard for the Internet that will ensure compatibility of such
products at all
e-commerce sites. ECML is a set of Extensible Markup Language (XML) tags
that merchants will be asked to use on merchant servers to make form
completion easier.

Because Gator resides on a user’s machine, consumers retain complete control
personal information such as credit card numbers and home addresses.

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