GetMedia Inc. formed a partnership with OpenSpace.com that will enable the
latter’s radio station affiliates to add impulse-driven music sales to their
sites.
OpenSpace.com said it will provide GetMedia’s technology to its current and
future
radio station affiliate sites. GetMedia’s technology will work within these
sites, displaying song title, artist name and album name in real-time as the
station plays them. Listeners can buy the music at any time.
The first of OpenSpace.com’s radio station affiliates to take advantage of
this partnership is KISS 104.7 in Atlanta, which
will be launching GetMedia’s e-commerce technology in August. Financial
arrangements were not disclosed.
“Radio stations moving onto the Web want an e-commerce strategy that ties
directly into their on-air broadcasts,” said Robert Goldman, founder,
chairman and CEO of GetMedia. “GetMedia provides OpenSpace.com’s affiliates
with an e-commerce system that links the station with its online presence,
steering listeners to the site and generating revenue through listen-buy
music sales.”
GetMedia’s technology is a Java-based application that embeds in a radio
station’s Web homepage. GetMedia handles all installation, orders, customer
service and fulfillment on behalf of the radio station. The radio station
receives a percentage of revenue from CD sales at its site.
GetMedia said it will also include advertising in future offerings. It also
plans to offer a 1-800 phone number so that consumers can buy music from any
touch-tone phone.