The co-branded site is just the first
step in a four-year marketing agreement, according to Steve Bornstein,
chairman of GO.com.
These sites will be designed to
showcase exclusive and authenticated products, props and memorabilia from
throughout The Walt
Disney Company, including
Walt Disney Studios, Disneyland, Walt Disney World, ESPN Cable Networks
and ABC Television.
“Online trading is among the most popular activities on the Web and we
pleased to offer our visitors a
unique destination,” said
The new person-to-person site will be promoted across the online
and offline assets of The Walt
Disney Company. GO.com will drive online traffic to the site from many of
Disney’s online properties.
In addition, the companies plan to promote the sites throughout Disney’s
traditional offline properties,
including the ABC Television Network, ABC Radio Network, ESPN Cable
Networks, Disney Channel, the
Disney Catalog, theme parks, the annual Disneyana Convention as well as
special events and
promotions developed by the companies.