San Francisco-based GourmetMarket.com, one of the
leading
Internet commerce sites for culinary products, said that it has acquired
the
assets of Travlang.com for an unspecified
combination
of cash and stock.
Travlang.com, an Internet travel and foreign language site founded in
1995,
now claims 7.5 million page views and over 560,000 unique visitors per
month.
The site provides instant translations into 60 languages, as well as
extensive
travel information.
Revenues are generated from advertising as well as e-commerce from the
sale of
airline tickets and hotel reservations.
GourmetMarket.com said it expects this acquisition will substantially
increase
the company’s revenues.
“Travlang will complement
our site by bringing additional traffic to our growing Lifestyles
offerings of
both content and e-commerce,” said Chanan Steinhart, CEO of
GourmetMarket.com. “It will expand our site, which offers
specialized
foods, chocolates, wines, cigars and other premium culinary products.”
Michael Martin, founder of Travlang, will continue to consult with the
company.
“People who enjoy gourmet foods and products are generally interested in
travel and foreign language,” said Tom McGrew, COO of GourmetMarket. “We have
found a psychographics match that will allow us to offer users of both
sites
products and services that will interest them, inform them and motivate
them
to buy.”
GourmetMarket.com markets specialty kitchenware, CD ROM cookbooks and
gourmet
food products, and has started five clubs for chocolate lovers and wine
connoisseurs hosted by experts who select the products and provide
information
with each monthly shipment.