GreenTree Nutrition
Inc.,
an online wellness center and vitamin superstore, signed an exclusive
three-year partnership with iVillage.com: The Women’s Network.
GreenTree’s health and wellness information and discounted nutritional
products will be directly accessible to iVillage.com members through the
network’s health channel. Financial arrangements were not disclosed.
“Working with iVillage underscores our commitment to establishing GreenTree as
the best wellness center on the Net,” said Don Kendall, CEO and co-founder of
the company.
“iVillage is committed to enhancing our members’ lives by providing quick and
easy access to the health information and nutritional products they need,”
said Robert Levitan, an iVillage co-founder and president of the network’s
health channel. “GreenTree will help us provide a broad selection of brand-
name health products as well as comprehensive, objective information and
personalized recommendations on health, diet, and nutrition.”
iVillage.com members will be able to access GreenTree’s resources on channels
throughout the network that are focused on health, parenting and lifestyle
issues. GreenTree’s resources and products will be promoted across the network
through banner advertisements, text links and buttons.
In addition, the iVillage.com shopping channel will feature GreenTree’s online
store, which offers thousands of vitamins, minerals, supplements, herbs and
other nutritional products at discounted prices. iVillage now claims more than
73 million page views per month.
