Impulse! Buy Network Signs New Channel Partners

Impulse! Buy Network Inc. said it has a variety of new channel partners that will be featuring Impulse! Point-of-Purchase displays on their Web sites.

New partners include Alexa Internet, Catalina Marketing’s Supermarkets Online,
Catalogsite,, Guthy-Renker Internet’s Choice Mall, iVillage,
Internet Broadcasting System, go2net, Metromail’s DV2U, Netcentives,, Planet Direct, and Third Age Media. Other distribution partners
include advertising network IMGIS and leading e-mail service, InfoBeat.

Financial terms of the various arrangements were not disclosed.

Impulse! Point-of-Purchase displays contain offers on name-brand merchandise
from more than 50 participating merchants, including Cyberian Outpost,
Egghead, Land’s End, MicroWarehouse, Omaha Steaks and Sharper Image.

Point-of-Purchase ‘Impulse Racks’ are hosted on partners’ sites. A single
‘Impulse Rack’ holds a continuous stream of scrolling offers from a variety of
merchants that consumers can click on to view more information and then make a

Each merchant creates its own offers, which can take the form of reward
points, bundled products,
discount items, auctions, free delivery, rising price or falling price
special. All feature real-time “countdowns” that remind people to ‘act now’
before quantities disappear.

By participating in the Impulse! Buy Network, partners can conduct e-commerce
directly on their sites. Since all Impulse! transactions are completed on the
Channel Partner site, once a purchase is completed, consumers are sent
directly back to the referring URL, the company said, assuring that sites do
not lose any pageviews.

Partners receive commission revenue, and those that wish to utilize their
unsold advertising inventory can insert a simple ad tag for specialized
Impulse! banners.

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