Individual Investor Group said that it added an electronic commerce component to its Individual Investor Online service.
Partners include BarnesandNoble.com, Software.net and INVESTools.
Financial arrangements were not disclosed.
“The addition of a significant e-commerce component will increase the value of Individual Investor Online,” said Jonathan Steinberg, CEO of Individual Investor Group. “With our highly targeted affluent user base we provide the perfect arena for our partners to sell their wide array of products.”
Launched in May 1997, Individual Investor Online is the companion site to Individual Investor magazine. It has content delivery partnerships with CNET, AltaVista, Yahoo!, PointCast, AOL’s Digital City New York, Quote.com, Cox Interactive Media, Hoover’s, WhoWhere? and Planet Direct and claims over 90,000 registered users.
