Informative Unveils Customer Research Solutions

Web-based, real-time information solutions provider Informative Inc. delivered
a suite of e-research solutions designed to help e-commerce businesses
discover why customers aren’t spending more money on their Web sites.

Applications include Informative SiteExit, CartExit, OnPurchase and
SiteLapse, four pre-formatted e-commerce survey solutions that provide
statistically valid data to help e-tailers understand their customers’ online

Companies may build and administer surveys in minutes at,
integrate them within their own Web sites and view the results in real-time
through a browser.

According to Forrester Research, e-tailers are
currently converting only 2 percent of their visitors into paying customers;
only 15 percent of these return to shop again. In addition, analysts estimate
that at least 50 percent of items piled into shopping carts are never
actually purchased, Informative said.

Informative SiteExit launches a pop-up survey as a customer departs a
company’s Web site to learn the customer’s reasons for visiting and leaving,
future intent to purchase, and overall level of satisfaction with the

Informative CartExit launches a survey when a customer exits a shopping cart
early to learn why they chose not to complete the transaction. Informative
OnPurchase measures the customer’s sales transaction satisfaction upon
completion of a purchase. Informative SiteLapse allows companies to survey
customers following a lapse in the customer’s purchases or site visits.

“We’ve developed sophisticated e-research solutions that are simple-to-use
and inexpensive, yet methodologically sound, to make it possible for any
company to confidently reap the benefits of online research,” said CEO Paul

Informative’s new services are priced at $750 per survey or on an annual
usage contract.

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