Launches Gift, Flower Shop

Redmond, WA-based launched an online store
that sells flowers, gifts and greeting cards through the company’s network of
affiliates, including AOL, the Microsoft Network and Netscape.

“Our expanded e-commerce strategy creates a handy gift shop for Internet users searching our white page
directories on any affiliate site by placing items such as cards and flowers
in the Net equivalent location of a traditional retailer’s point-of-purchase
displays,” said Naveen Jain, chairman and CEO of “Since our directories have an unduplicated reach higher than all
other Internet directories combined, this is a great opportunity for us.”

Jain also said plans to expand its e-commerce offerings to
include additional products and services that fit with’s
existing offerings during the coming year. In addition, sells
links from its white pages for additional shared revenue streams. is provider of private label solutions for content and commerce.
Internet affiliates include Lycos, Go2Net Inc.’s MetaCrawler, EarthLink, Dow
(The Wall Street Journal Interactive Edition), ABC LocalNet and CBS’s
affiliated TV

News Around the Web