Internet Tradeline, a New York-based
provider of e-commerce solutions for small- and medium-sized businesses,
launched the eTower Network.
The solution is designed to organize the company’s growing number of
individual eTowers into a group of inter-related Internet business
An eTower is essentially a “Virtual Office Tower,” where large numbers of
commerce sites, and/or existing company Web sites are aggregated into a
single location on the Internet. Each business is easily located using the
eTower Commerce Directory, which is customized for each community and
provides direct links to the sites of all participating businesses.
All eTower commerce capabilities are delivered on a “service” basis with easy
to use browser interfaces, the company said.
The network is currently comprised of World Trade Exchange (WTE), the company’s
global sourcing directory with more than 20,000 listed companies, and five
additional eTower business communities representing over 50,000 targeted
WTE will be repositioned as the flagship site within the eTower Network and
serve as a central point of access to all company profile information
generated through each eTower Commerce Directory.
Lenny Khutorsky, president and chief technology officer of ITI, said: “We
have invested well over three years in the development of our advanced
technology platform, database applications, and exclusive eFactory
production process for mass-customization of Commerce Site solutions. Our
eTower sponsors/partners can tap these powerful capabilities at a fraction
of what it would cost to start from scratch, and quickly drive substantial
new revenue streams.”
Each eTower offers community members access to a portfolio of Internet
commerce solutions, ranging from simple links to the Commerce Directory to
advanced commerce-enabled electronic catalogs.